建設電子商務網站，必須首先確定北京網站建設的目的。電子商務網站建設的目的一般可以分為開展電子商務交易，開展拍賣業務，用于企業形象建設，拓展企業聯系渠道，作為交易中間商，建立市場交易場所，開展中介服務，作為服務性網站，其他應用目的等。
Construction e-commerce sites, must first define the purpose of Beijing website construction. E-commerce sites of the construction of the general purpose can be divided into in developing electronic commerce trade, and carry out the auction business, for the enterprise image construction, expand enterprise contact channel, as a trading middlemen, establish market trading places, and carry out the intermediary service, as a service website, the other application purpose, etc.

對于電子商務網站來說，必須清楚北京網站建設的目標市場在哪里，目標客戶是誰，他們為什么會光顧這個站點，是否再次訪問。要摸清真正需要或即將需要產品或者是服務的是哪些人，他們的興趣何在，怎樣創建一個興趣圈喚醒客戶，用你所提供的信息或者是服務讓他們受益等等。這將成為整個北京網站建設所有設計思想的基礎，無論企業網站采用何種形式，提供什么內容，進行怎樣的包裝，都要以此為出發點來考慮。
For e-commerce sites, it must be clear Beijing website construction target market where, target customers who is, why they will visit this site, whether visit again. Peeves really need or will need the product or service is what is, their interest is, how to create an interesting circle sensei customers, with the information provided by you or service let them benefit and so on. This will be the whole Beijing website construction design thought of all foundation, no matter what form the enterprise web site, provide what content, how packing, want to regard this as the starting point to consider.

確定建站目的和客戶群體后，下一步工作是目標細化，構架網站內容框架，主要包括電子商務網站核心內容、主要信息、服務項目等。確定內容框架后，就可以勾畫網站的結構圖了。畫出結構圖的目的，一方面便于有邏輯地組織站點和鏈接，同時也益于網站制作人員進行分工和協作，及時查漏補缺。
Determine the purpose and the site customer group, the next step is to target refinement, architecture website content framework, mainly including e-commerce sites core contents, main information, service projects, etc. Determine the content framework, can draw the outline of the structure of the website. The purpose of the structure of the draw, on the one hand, easy to have logic to organize sites and links, but also beneficial to the website production personnel division of labor and cooperation, timely leakage searching men's shoes.
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