北京網(wǎng)站建設(shè)的整體風(fēng)格及其創(chuàng)意設(shè)計(jì)是站長(zhǎng)們最希望掌握，也是最難以學(xué)習(xí)的。難就難在沒有一個(gè)固定的程式可以參照和模仿。給你一個(gè)主題，任何兩人都不可能設(shè)計(jì)出完全一樣的網(wǎng)站。當(dāng)我們說："這個(gè)站點(diǎn)很cool，很有個(gè)性！"那么，是什么讓你覺得很cool呢？它到底和一般的網(wǎng)站有什么區(qū)別呢？本文試圖用最簡(jiǎn)明的語言來說明：
Beijing website construction overall style and creative design is stationmaster people the hope to master, which is the most difficult to learn. The difficulty in the absence of a fixed program can reference and imitation. Give you a theme, any two people are impossible to design the exact same site. When we say: " this site is cool, is a personality! " So, what makes you feel very cool? It and general site what is the difference? This paper attempts to use the most concise language to explain:

1.風(fēng)格是什么，如何樹立網(wǎng)站風(fēng)格？
1 style is what, how to set up the website style?

2.創(chuàng)意是什么，如何產(chǎn)生創(chuàng)意？
2 creative is what, how to generate creative ideas?

風(fēng)格(style)是抽象的。是指站點(diǎn)的整體形象給瀏覽者的綜合感受。
Style  is abstract. Refers to the site 's overall image to give the visitor's general feeling.

這個(gè)“整體形象”包括站點(diǎn)的CI（標(biāo)志，色彩，字體，標(biāo)語），版面布局，瀏覽方式，交互性，文字，語氣，內(nèi)容價(jià)值，存在意義，站點(diǎn)榮譽(yù)等等諸多因素。舉個(gè)例子：我們覺得網(wǎng)易是平易近人的，迪斯尼是生動(dòng)活潑的，IBM是專業(yè)嚴(yán)肅的。這些都是網(wǎng)站給人們留下的不同感受。
The " image " including the site CI ( logo, colors, fonts, slogan ), the layout, browsing, interactive, text, voice, the content value, meaning of existence, the site of honor and so many factors. For example: we think Netease is amiable and easy of approach, Disney is to be lively and vivid, IBM is a professional serious. These are the websites give people different feelings.

風(fēng)格是獨(dú)特的，是站點(diǎn)不同與其他網(wǎng)站的地方。或者色彩，或者技術(shù)，或者是交互方式，能讓瀏覽者明確分辨出這是你的網(wǎng)站獨(dú)有的。
Style is unique, is the site and other sites in different places. Or color, or technology, or interactively, can let visitors to tell for sure this is your site unique.

風(fēng)格是有人性的。通過網(wǎng)站的外表，內(nèi)容，文字，交流可以概括出一個(gè)站點(diǎn)的個(gè)性，情緒。是溫文儒雅，是執(zhí)著熱情，是活潑易變,是放任不羈。象詩詞中的“豪放派”和“婉約派”，你可以用人的性格來比喻站點(diǎn)。
The style is human. Through the website of the appearance, content, language, communication can be conceptualized a site 's personality, mood. Is the courtly and gentle, is the persistent passion, is a lively and changeable, allowing uninhibited. As the poem " bold faction " and " graceful faction ", you can use the character to describe the site.

有風(fēng)格的網(wǎng)站與普通網(wǎng)站的區(qū)別在于：普通網(wǎng)站你看到的只是堆砌在一起的信息，你只能用理性的感受來描述，比如信息量大小，瀏覽速度快慢。但你瀏覽過有風(fēng)格的網(wǎng)站后你能有更深一層的感性認(rèn)識(shí)，比如站點(diǎn)有品位，和藹可親，是老師，是朋友。
Style of the website and website are distinguished: common website you can see just piled together information, you can only use the feeling of a rational to describe, such as the size of the information, browsing speed. But you browse style website you can have a deeper understanding, such as site grade, be courteous and accessible, is a teacher, is a friend.

在明確自己的網(wǎng)站印象后，開始努力建立和加強(qiáng)這種印象。
clear their own websites impression after, began to build and strengthen that impression.

經(jīng)過第二步印象后，你需要進(jìn)一步找出其中最有特色特點(diǎn)的東西，就是最能體現(xiàn)網(wǎng)站風(fēng)格的東西。并以它作為網(wǎng)站的特色加以重點(diǎn)強(qiáng)化，宣傳。例如：再次審查網(wǎng)站名稱，域名，欄目名稱是否符合這種個(gè)性，是否易記。審查網(wǎng)站標(biāo)準(zhǔn)色彩是否容易聯(lián)想到這種特色，是否能體現(xiàn)網(wǎng)站的性格等等。具體的做法，沒有定式。我這里提供一些參考：
After the second step impression after, you need to further identify the one of the most distinctive features of things, is most can manifest the website style. Taking it as the site of the characteristics to be key aggrandizement, propaganda. For example: once again review website name, domain name, column name is consistent with this character, whether to remember. Review website standard color is easy to associate this characteristic, whether can reflect site character and so on. Specific practices, not to. I am here to provide some reference:

1.將你的標(biāo)志logo,盡可能的出現(xiàn)在每個(gè)頁面上。或者頁眉，或者頁腳，或則背景。
1 will you mark logo, as far as possible to appear on every page. The header or footer, or, or background.

2.突出你的標(biāo)準(zhǔn)色彩。文字的鏈接色彩，圖片的主色彩，背景色，邊框等色彩盡量使用與標(biāo)準(zhǔn)色彩一致的色彩。
The 2 highlight your standard colors. Text link color, picture of the main color, background color, border color as far as possible the use of standard color consistent color.

3.突出你的標(biāo)準(zhǔn)字體。在關(guān)鍵的標(biāo)題，菜單，圖片里使用統(tǒng)一的標(biāo)準(zhǔn)字體。
The 3 highlight your standard fonts. The key title, menu, the picture using the unified standard fonts.

4.想一條朗朗上口宣傳標(biāo)語。把它做在你的banner里，或者放在醒目的位置，告訴大家你的網(wǎng)站的特色是...
4 like a GetWord slogans. Do it in your banner, or put in a prominent position, tell us your website features ...

5.使用統(tǒng)一的語氣和人稱。即使是多個(gè)人合作維護(hù)，也要讓讀者覺得是同一個(gè)人寫的。
5 using the unified tone and person. Even more personal cooperation maintenance, also want to let the reader feel the same person.

6.使用統(tǒng)一的圖片處理效果。比如，陰影效果的方向，厚度，模糊度都必須一樣。
6 using a unified picture of the treatment effect. For example, the shadow effect direction, thickness, ambiguity must be the same.

7.創(chuàng)造一個(gè)你的站點(diǎn)特有的符號(hào)或圖標(biāo)。比如在一句鏈接前的一個(gè)點(diǎn)，可以使用,.。☆※○◇□△→（區(qū)位碼里自己參看）等等。雖然很簡(jiǎn)單的一個(gè)變化，卻給人與眾不同的感覺，(為什么我沒有想到呢？)
7 create a your site specific symbols or icons. For example, in the sentence the link in front of a bit, can use,. The * - the -△- > ( area code in CF ) etc.. Although it is a simple change, but give a person out of the ordinary ( feeling, why didn't I think of that? )

8.用自己設(shè)計(jì)的花邊，線條，點(diǎn)
With 8 of their own design lace, line, point

9.展示你網(wǎng)站的榮譽(yù)和成功作品。
The 9 show your honor and successful work.

10.告訴網(wǎng)友關(guān)于你的真實(shí)的故事和想法。
10 tell friends about your true stories and ideas.

風(fēng)格的形成不是一次定位的，你可以在實(shí)踐中不斷強(qiáng)化，調(diào)整，修飾，直到有一天，網(wǎng)友們寫信告訴你："我喜歡你的站點(diǎn)，因?yàn)樗苡酗L(fēng)格！"創(chuàng)意(idea)是網(wǎng)站生存的關(guān)鍵。這一點(diǎn)相信大家都已經(jīng)認(rèn)同。然而作為網(wǎng)頁設(shè)計(jì)師，最苦惱的就是沒有好的創(chuàng)意來源。
Style is not a location, you can in practice, ceaseless aggrandizement, adjustment, modification, until one day, I have to write this letter to tell you: " I love your site, because it is the style! " Creative ( idea ) is a key site of survival. This point I believe we all have identity. However as the webpage designers, the most distressing is no good creative source.

注意，這里說的創(chuàng)意是指站點(diǎn)的整體創(chuàng)意，(因?yàn)檫@個(gè)創(chuàng)意而產(chǎn)生這個(gè)站點(diǎn)，或者相同的內(nèi)容，推出的創(chuàng)意不同),網(wǎng)頁的平面設(shè)計(jì)創(chuàng)意我將在后面的版面布局竅門里介紹。
Attention, said here refers to the whole idea of creative site, ( because of this creative generation of this site, or the same content, introduced the creative differences ), webpage graphic design creative I will be at the back of the layout tips in the.

創(chuàng)意到底是什么，如何產(chǎn)生創(chuàng)意呢？
Creative is what, how to generate creative ideas?

創(chuàng)意是引人入勝，精彩萬分，出奇不意的；創(chuàng)意是捕捉出來的點(diǎn)子，是創(chuàng)作出來的奇招....這些講法都說出了創(chuàng)意的一些特點(diǎn)，實(shí)質(zhì)上，創(chuàng)意是傳達(dá)信息的一種特別方式。
Creativity is fascinating, wonderful, the element of surprise; creativity is to capture ideas, are created. These tricks .... all say creative characteristics, in essence, creativity is to convey information in a particular way.

比如Webdesigner(網(wǎng)頁設(shè)計(jì)師)，我們將其中的E字母大寫一下: wEbdEsigEr，感覺怎么樣，這其實(shí)就是一種創(chuàng)意！
For example, Webdesigner ( Webpage Designer ), we will be one of the E capital letters : wEbdEsigEr, how do you feel, this is actually a kind of creative!

創(chuàng)意并不是天才者的靈感，而是思考的結(jié)果。根據(jù)美國廣告學(xué)教授詹姆斯的研究，創(chuàng)意思考的過程分五階段：
Creativity is not genius inspiration, but the results of thinking. According to the United States of America ads professor James's research, the creative thought process is divided into five stages:

1.準(zhǔn)備期--研究所搜集的資料，根據(jù)舊經(jīng)驗(yàn)，啟發(fā)新創(chuàng)意；
1 stage of preparation of the collected data, according to the old experience, inspired new ideas;

2.孵化期--將資料咀嚼消化，使意識(shí)自由發(fā)展，任意結(jié)合；
2 incubation period - data of mastication and digestion, making sense of free development, any combination of;

3.啟示期--意識(shí)發(fā)展并結(jié)合，產(chǎn)生創(chuàng)意；
3 - consciousness development and the combination of inspiration, creativity;

4.驗(yàn)證期--將產(chǎn)生的創(chuàng)意討論修正；
4 validation period -- will produce creative discussion;

5.形成期--設(shè)計(jì)制作網(wǎng)頁，將創(chuàng)意具體化。創(chuàng)意是將現(xiàn)有的要素重新組合。
5 - Design webpage, creative concrete. Creativity is the current element reset.

比如，網(wǎng)絡(luò)與電話結(jié)合，產(chǎn)生IP電話。從這一點(diǎn)上出發(fā)，任何人，包括你和我，都可以創(chuàng)造出不同凡響的創(chuàng)意。而且，資料越豐富，越容易產(chǎn)生創(chuàng)意。就好比萬花筒，筒內(nèi)的玻璃片越多，所呈現(xiàn)的圖案越多。你如果有心可以發(fā)現(xiàn)，網(wǎng)絡(luò)上的最多的創(chuàng)意來自與現(xiàn)實(shí)生活的結(jié)合(或者虛擬現(xiàn)實(shí))，例如在線書店，電子社區(qū)，在線拍賣。你是否想到了一種更好的創(chuàng)意呢？
For example, the network combined with the telephone, IP telephone. From this point of view, anyone, including you and me, be not of the common sort can create creative. Moreover, information more rich, more easy to generate creative ideas. Like the kaleidoscope, tube glass more, the pattern more. If you want can be found on the network, most creativity from the combination with real life ( or virtual reality ), such as the electronic community, online bookstore, online auction. If you think of a better idea?

創(chuàng)意思考的途徑最常用的是聯(lián)想，這里提供了網(wǎng)站創(chuàng)意的25種聯(lián)想線索：
Creative thinking way is the most commonly used Lenovo, here to provide a website 25 associative clues:

1.把它顛倒 2.把它縮小 3.把顏色換一下 4.使它更長(zhǎng) 5.使它閃動(dòng) 6.把它放進(jìn)音樂里 7.結(jié)合文字音樂圖畫 8.使它成為年輕的9.使它重復(fù) 10.使它變成立體 11.參加競(jìng)賽 12.參加打賭 13.變更一部分 14.分裂它 15.使它羅曼蒂克 16.使它速度加快 17.增加香味 18.使它看起來流行 19.使它對(duì)稱 20.將它向兒童訴求 21.價(jià)格更低 22.給它起個(gè)綽號(hào) 23.把它打包 24.免費(fèi)提供 25.以上各項(xiàng)延伸組合
1 put it upside down 2 to reduce it to 3 color change of 4 make it longer 5 reverses it 6 and put it into the music 7 combining writing music picture of 8 make it a young 9 to duplicate it 10 to make it become a three-dimensional 11 race 12 attend bet 13 to change a portion of the 14 split it 15 to Tia Roman Dick 16 make it faster by 17 to increase the aroma of 18 make it look popular 19 make it symmetrical 20 it will appeal to children 21 lower prices 22 to give it a nickname 23 pack it 24 free provides more than 25 of the extension combination

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