網站架構和用戶體驗的重要性，相信站長朋友們都不言而喻，因為它可以直接反映你網站受歡迎程度，對于專業的SEO網站優化從業者來說，通過SEO技術將用戶吸引到你的網站，這僅僅算是良好的開端，能不能留住用戶甚至讓用戶在你的網站上產生訂單，這里咱們就需要考慮到你網站的用戶體驗。綜上所述，網站的架構和用戶體驗在網站運營當中所占的分量是相當之重的，那么如何構建良好的網站結構和創造符合用戶需求體驗的網站呢?這是我們每一個網站運營人員需要時刻關注的話題，我們先來看網站的架構。
Website architecture and importance of user experience, believe stationmaster friends are self-evident, because it can directly reflect your site popularity, for professional SEO website optimization practitioners, through SEO technology users will be attracted to your website, it is a good beginning, be able to retain users even allows users to your site produces order, here we need to account for your site's user experience. To sum up, the website architecture and user experience in site operation to the weight is very heavy, so how to build good website structure and creating meet needs of the user experience of websites? This is our every site operation personnel need to be vigilant about the topic, we first look at the website architecture.

什么是網站架構
What is the website architecture

寬泛的講網站架構是根據通過對用戶需求分析，網絡營銷了解并定位網站的目標用戶，從而對網站整體架構，規劃、設計網站欄目及其內容，制定網站開發流程及順序，以最大限度地進行高效資源分配與管理的北京網站設計。
Broadly website architecture is based on the user requirement analysis, network marketing and locating the site of the target user, thereby to website whole structure, planning, design of website column and its contents, making the site development process and order, in order to maximize efficient resource allocation and management of the Beijing web site design.

如何構建良好的網站結構
How to build good website structure

如果把樹形結構比喻為我們上學時學的科目的話，那么科目就是第一層，科目下可以包括語文、數學、英語等等，這些就是第二層。對于搜索引擎來說，目錄層次的有序分類是很重要的，對于用戶來說也是一樣，良好清晰的網站結構永遠是用戶覺得最喜歡的。最經典的網站樹形結構可以參考：百度知道。
If the tree metaphor for our school subject words, then the subject is the first layer, subjects can include Chinese, math, English and so on, these are the second layer. To search engine, the directory hierarchy ordered classification is very important, for the user as well as clear, good website structure is always the user feels like. The most classical sites of tree structure can refer to: Baidu know.

下面我們來說說用戶體驗的重要性
Let's talk about importance of user experience

什么是用戶體驗
What is user experience

簡單的講，用戶體驗就是可以最直接影響你網頁瀏覽度的因素。在網站策劃和網站運營當中，用戶體驗是最重要的一個因素，用戶體驗的好壞將直接影響到你的網站是否成功。
Simply put, the user experience is most directly influence the factors of your webpage browsing. In site planning and web site operators, the user experience is one of the most important factors, the user experience will have a direct impact on the success of your website.

影響網站用戶體驗的因素有哪些
Effect of site user experience factor which to have

1、網站的品牌(Website brand)

在現如今互聯網高速發展的時代，各行各業都涌現出了大批的優秀互聯網企業網站，而這些網站也都擁有屬于自己的用戶，對于一些新的用戶來說，如果他們想在網上購買產品等等，他們通常會通過各種各樣的渠道或者方式來了解咨詢產品的情況，而當他們確定了自己要的產品之后，首先想到的可能就是該產品的品牌，這跟我們日常在店里買衣服一樣。
In today's rapid development of the Internet era, all walks of life have emerged a large number of excellent internet websites, and these sites also have their own user, for some new users, if they want to purchase products online and so on, they will usually through a variety of channels or ways to know consulting product case, and when they identified themselves to products, the first thought is the product of the brand, with our daily in the store to buy clothes.

網站也是一樣，一個好的品牌的網站可以有助于你的產品銷售，因為，沒有一個人會去喜歡一個沒有品牌的東西，沒有品牌就意味著它沒有任何質量保證。如何去建立合適自己網站的品牌，值得廣大站長深思。
The site is also the same, a good brand website can help your product sales, because, no one would go to love a brand thing, no brand means that it does not have any quality assurance. How to establish suitable website brand, is worth broad stationmaster thought.

2、網站的加載速度(Website loading speed)

當用戶進入到你的網站之后，如果你網站的頁面加載時間過長，那么用戶很可能會Pass掉你的網站。給用戶的第一印象很重要。
When the user enters into your site, if your web page loading time is too long, then the user is likely to be Pass out of your website. Give the user the first impression is very important.

3、Flash以及圖片(Flash and pictures)

現在很多的網站充斥著大量的Flash和圖片，網站推廣 以為這樣可以使網站變的多漂亮多大氣，無可否認，適當的用一些圖片及Flash可以增加網站的生動性，增加視覺沖擊力。但是我們不能無限制的使用，用戶也不會因為你網站做的華麗、漂亮而買你的產品，這樣做只會增加你網站成本的負擔。
Now many website has a large number of Flash and picture, website promotion thought this could make the website become more beautiful than the atmosphere, there is no denying the fact, use the appropriate number of pictures and Flash can increase the site's vivid, to increase the visual impact. But we cannot be unrestricted use, users will not be because of your web site do gorgeous, beautiful and buy your product, this will only increase your site cost burden.

4、導航是否合理(Navigation is reasonable)

目標用戶進入到你的網站，很大程度上最先關注的就是網站的導航，一方面良好的導航可以讓用戶清晰的知道你網站產品的分類情況，另一方面當用戶在進入更深層次的網頁后，良好的導航可以幫助用戶了解自己現在所處的位置。所以，導航是否合理也是影響用戶體驗的重要因素。
Target user access to your website, largely first concern is the website navigation, a good navigation allows users to clearly know your website product categories, on the other hand, when the user enters deeper webpage, good navigation can help users to understand their present position. Therefore, the navigation is reasonable but also affect the user experience of the important factors.

5、死鏈接和錯誤鏈接(Dead links and wrong link)

無論是對用戶還是網站本身，這種最低級的錯誤，相信不用多說。
Regardless of the user or the site itself, the most elementary mistake, that need not say much.

6、網站的內容(The content of the website)

我們都知道網站的靈魂就是內容，如果你的網站內容蒼白或者不能夠很好的吸引用戶，網站推廣 那么這個網站注定要走向失敗，用戶會從你網站內容的可靠性、權威性以及真實性等方面來考量你網站是否值得信任，最終決定是否進行下一次訪問。
We all know the soul of the website 's content, if your website content pale or not can be very good to attract users, website promotion then this site doomed to failure, the user will be from your website content reliability, authority and authenticity, to consider your website is worth to trust, a final decision on whether to proceed to the next visit.

什么樣的內容是好內容：相關性高、原創性的內容就是高質量的內容。當然影響網站用戶體驗的因素還有更多，這里就不一一闡述了，其實只要我們在日常網站運營的過程當中，堅持以用戶為前提的理念，把自己當做是你網站的目標用戶，然后進行操作，發現問題立即解決，不斷改進，讓你的網站用戶體驗變的更好，更加受歡迎。
What is good: correlation of high content, original content is high quality content. Of course affect website user experience factors and more, here is not described in one one, as long as we are daily website operation process, adhere to the user as the premise of the concept, put themselves as your target user, then operation, found the problem resolved immediately, continue to improve, make your site user experience better, more popular.